Visual Icecream
Eye-wateringly good
I’m Brett, a hands-on design leader with over 15 years of experience shaping digital products, brands, and teams.
Strategic design leadership
From idea to execution, I bring structure to ambiguity, guiding teams from vision to cross-functional delivery with clarity and focus.
Craft & Creative direction
I lead by doing—hands-on with motion, brand, UX, and storytelling to bring ideas to life.
Coaching, culture & collaboration
I build trust, establish rituals, and help designers grow through clear frameworks and 1:1 support.
Effective, outcomes driven design
Design isn’t just how it looks, it needs to be effective. I focus on outcomes that move metrics and minds.
Blasts from the past
Brands who've enjoyed a scoop
Some tasty thoughts
Flavour lovers
Recent leadership initiatives
Progression framework
Clarify and define expectations for different levels of seniority within the Design Team
Rolling out
Figma Ways of Working definition
Co-design an agreed way of working in Figma for the Design team. Considering the variety of clients we work with and different way people like to work.
Done
Internal collaboration improvements
Review, consult and implement changes to our collaborative rituals at Pollen. Ensure we're using our time effectively and increasing the quality of our work.
Done
Project initiation alignment
Ensuring teams align on the project goal, identify risks as well as practices to leverage for success and agree on roles and responsibilities.








